Scope my RSVP System
Sanlam retail mass
When timelines collapsed, Sanlam still got a flawless RSVP system in under 48 hours.
Custom microsite RSVP Management Final guest list Reporting
Sanlam hosted their Retail Mass Brand Campaign Launch on 15 August 2025, themed “A Night for Those Who Plan for Life.”
As part of their Brand Uplift Campaign, the event brought together media, executives, and stakeholders to:
Amplify Sanlam’s repositioning message
Showcase the flagship TVC
Announce the Student Brand Challenge winner
The aim was to deliver a high-impact, emotionally resonant experience that celebrated empowerment, creativity, and financial planning education.
Client Duma Collective
Year 2025
The Challenge
The agency running the event, Duma Collective, faced intense pressure:
The event date was fixed — just over a week away (yes — last minute).
The RSVP layer was approved less than 48 hours before invites needed to go live.
They had to provide daily reporting to prove ROI to the client and a final clean guest list for the ground team.
Without a fast, branded solution, they risked low attendance, frustrated client, and on-site chaos.
The Work
Made4Launch owned the RSVP layer end-to-end:
Built a custom branded microsite (Launchpage) aligned to Sanlam’s CI.
Compiled and deployed email invitations directly to the guest list (designed my Duma's creative team).
Automated confirmations, reminders, and thank-yous.
Provided daily RSVP and mailer reports throughout.
Delivered the final guest list to the ground team before the event.
Delivered a final report to Duma to plug into their presentation deck.
The Result
<48 hours → from assets to live RSVP system.
191 RSVPs captured.
62% response rate.
Daily reports simplified client reporting.
Agency could focus on creative execution while RSVP chaos was eliminated.
Scope my RSVP System
Sanlam retail mass
When timelines collapsed, Sanlam still got a flawless RSVP system in under 48 hours.
Custom microsite RSVP Management Final guest list Reporting
Sanlam hosted their Retail Mass Brand Campaign Launch on 15 August 2025, themed “A Night for Those Who Plan for Life.”
As part of their Brand Uplift Campaign, the event brought together media, executives, and stakeholders to:
Amplify Sanlam’s repositioning message
Showcase the flagship TVC
Announce the Student Brand Challenge winner
The aim was to deliver a high-impact, emotionally resonant experience that celebrated empowerment, creativity, and financial planning education.
Client Duma Collective
Year 2025
The Challenge
The agency running the event, Duma Collective, faced intense pressure:
The event date was fixed — just over a week away (yes — last minute).
The RSVP layer was approved less than 48 hours before invites needed to go live.
They had to provide daily reporting to prove ROI to the client and a final clean guest list for the ground team.
Without a fast, branded solution, they risked low attendance, frustrated client, and on-site chaos.
The Work
Made4Launch owned the RSVP layer end-to-end:
Built a custom branded microsite (Launchpage) aligned to Sanlam’s CI.
Compiled and deployed email invitations directly to the guest list (designed my Duma's creative team).
Automated confirmations, reminders, and thank-yous.
Provided daily RSVP and mailer reports throughout.
Delivered the final guest list to the ground team before the event.
Delivered a final report to Duma to plug into their presentation deck.
The Result
<48 hours → from assets to live RSVP system.
191 RSVPs captured.
62% response rate.
Daily reports simplified client reporting.
Agency could focus on creative execution while RSVP chaos was eliminated.
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Scope my RSVP system